William is a graphic designer, photographer, web and mobile application designer. Before joining KSD in 1989, William worked as a photojournalist and newspaper graphic designer. He is a graduate of Cumberland College in Williamsburg, Kentucky where he studied art and political science.
You can see some of William's mobile photography at http://instagram.com/sciencehill_360
It is certainly not every client meeting that ends with go cart racing, but this sort of thing just emphasizes how much we enjoy our work!
KSD is developing a new name and brand, website and marketing solution for Visual Risk Technologies headquartered in Nashville. After a morning of concept presentations and photographing staff for the project, Kirby, Bill Jones and William Cox were invited to join the company in an afternoon of (relatively) high-speed laps at an indoor track. Much fun was had by all.
Today Google has implemented a new search algorithm that will severely penalize websites that are not “mobile-friendly” in search result rankings. Google has done this in response to the way people have moved their Internet browsing habits to mobile devices in the last few years, and that trend is expected to continue.
KSD websites built in the last two years are all mobile friendly. Some of our most recent sites are responsive, which means they can reflow, reprioritize, and even present different content depending on screen size.
Google has provided a handy tool to check any website to see if it passes its “mobile-friendly” test.
The Ultimate Car Care Experience
To develop a branding program for a luxury car wash, KSD created the name, logo, slogan, associated logos, marketing materials and environmental graphics. Autoindulgence was conceived to deliver the highest level of car washing and detailing in a facility that also provided a cafe and a fuel service for its customers.
Logo for a New Drug Testing Company.
The challenge with this project was to develop a logo that is striking, yet professional and serious around a name that, at first glance, seems less than serious. The company name is an acroynm for the parent company Premiere Integrity Solutions.
The logo: The initial letters of P.I.S. are highlighted as distinct elements to emphasize they are initials and not a word. Hexagon shapes are invoked from the skeleton formulas often used to visually represent chemical molecules, and the color palette is based on a section of the bright colors used in some drug test indicators.