Kirby Stephens Design

William Cox

William Cox

William is a graphic designer, photographer, web and mobile application designer. Before joining KSD in 1989, William worked as a photojournalist and newspaper graphic designer. He is a graduate of Cumberland College in Williamsburg, Kentucky where he studied art and political science. 

You can see some of William's mobile photography at http://instagram.com/sciencehill_360

KSD addressed the Kentucky Municipal Utilities Association (KMUA) 2017 Annual Fall Meeting held last week at the Center for Rural Development in Somerset.

Kirby Stephens, president of KSD, shared the firm's work for Barbourville Utilities in updating their company identity, designing their new website and development of the brand for their upcoming fiber to the home Internet service. KSD will be coordinating marketing materials and strategy as the service is rolled out over the next two years.

KMUA’s mission is to unify and serve as a common voice for municipal utilities by advocating for community-owned and controlled utilities and to provide its members with the support they need to be able to deliver maximum benefit to their customers and communities.

When the Barbourville Utility Commission committed to upgrading their Internet for the city of Barbourville (Kentucky), they felt the new fiber-to-the-home light-speed service should have its own name and logo. After a recommendation from an existing client, KSD was brought in to evaluate and propose a marketing approach. 

While the initial task was branding and marketing the new fiber-optic service, our research led us to recommend addressing a wider range of issues, including the utility's corporate identity and website.

While officially named the Barbourville Utility Commission, it became apparent that within their service community no one referred to the company this way. Their own employees were answering the phone with "Barbourville Utilities," and the signage on the company headquarters read the same. KSD recommended simplifying the name to Barbourville Utilities and making visual and technical refinements to their existing company logo. 

BU logo before after

The next task was a new website, which KSD built on a content management system. The new website included new photography and writing by KSD with launch timed to just precede the announcement of the new fiber-optic Internet service. Barbourville Utilities provides electricity, water, sewer and cable television, as well as Internet service, and the website needed to inform all of these segments.

KSD spent weeks working on a name — finding a title that would be distinct, friendly, memorable, and meaningful. While obviously "blink" implies fast, it also can be seen as B-link — Barbourville's Link. The supporting slogan: "Barbourville's Gigabit Link" reflects this meaning as well as defining the speed of the service. The final logo, a wordmark made up of custom-drawn letterforms, incorporates a stylized fiber optic cable into the "i" of the name Blink.

KSD coordinated the announcement of Blink with local, regional and industry-specific network press releases. As the service becomes available to neighborhoods over the year-long installation period, KSD will help Barbourville Utilities market to individual residences as well as the community in general with direct letters, door hangers, newspaper and radio advertising, social media engagement, community signage, as well as on-site display marketing.

BU blink WCX4844 banner

 

Selling food products online — it's a challenge. Hall's Beer Cheese chose KSD to develop their new website (BeerCheese.com) featuring a robust e-commerce system that streamlines the ordering and provides Hall’s with in-depth analytics and customer info.

The website is designed to be easily expandable as new products (stay tuned!) are introduced.

Beer Cheese is a Kentucky original product, and Hall’s On The River helped make it famous. While readily available in Kentucky, the new website makes it easy for fans to order in every state in the continental US. Many customers have commented that they used to live in Kentucky and miss Hall’s original snappy beer cheese.

After launching the beer cheese site, KSD redesigned the Hall’s On The River restaurant website. KSD continues to work with Hall’s on marketing strategies, packaging design, advertising, point of purchase, social media, and more.

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KSD is an award winning, full service design communication firm located in Somerset, Kentucky.

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  • KSD  Kinetic | Strategic | Design
    219 E. Mt. Vernon Street
    Somerset Kentucky 42501
  • 606 679-5634